New Years Resolutions

January 12th, 2017 - Posted by Ellen Hurwitch, Director of Operations - The Americas


Everybody makes them. But how many people really keep them? You know what I’m talking about – New Year’s resolutions that you commit to; promise to achieve. How many are kept? How many are broken? How many are the same year after year?

This year I’m going to do something a little different. I am going to write them down. I read somewhere that if you do this, you are more apt to keep them. So here I go:

  1. Lose weight

  2. Eat healthier

  3. Exercise more often

  4. Turn off my phone and computer for a whole day at least once a month

OK, I know I can go on and on, but I think it’s important to pick a minimum of 3 resolutions that you can stick with and work on with the thought to succeed.

Now you’re going to ask me, “What’s this got to do with Web to Print”?

Well if you already have the software, there are a few resolutions I think you could make, such as:

  1. Increase the number of storefronts you manage (remember RedTie offers a cost effective unlimited storefront solution)

  2. Hold an in-house seminar with the sales people about the benefits of web to print

  3. Looks at ways to integrate with your MIS system for additional automation in your workflow

And if you are thinking about purchasing a web to print system, here are a few resolutions for you:

  1. Have a realistic timeline for time of purchase through to execution

  2. Make sure you have buy in from all departments

  3. Work out a strategy as to who you will use an online ordering system for: B to B, B to C or both

Now that the resolutions are all written down, how are we going to achieve the goals? For me, I know that in order to lose weight, I need to work on calorie counts, and perhaps writing down what I eat on a daily basis. Eating healthier, that’s an easy one! I can research recipes online and write down those that I would like and are healthiest. Then prepare a shopping list to take with me to the store.

Have you figured out the commonality between these resolutions? Easy. Have a plan and write it down. How does that apply to your resolutions? Also easy!

In the case of an existing web to print system, go through all of your customers past and present and write down who would best be served by an online solution and why. You could even do a demo site to show them how this will work. People love visual aids! Any in-house seminar requires either handouts or a copy of a presentation as a takeaway so your sale staff has something to work from. It’s always good to have a handy guide for them to refer to.

And for those of you contemplating a solution, the best thing you can do is read our extensive guides.

Now that I’ve read this through, I think I’ve got one more I need to add to my list of New Year’s resolutions: Write more blogs!

I would like to wish a Happy and Healthy New Year to all!