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Press One for Web to Print

November 18th, 2013 - Posted by Ellen Hurwitch, Director of Operations - The Americas


Press One for Web to Print

We have probably all had an experience like this but recently I had to call our local telephone provider / ISP because I wanted to make some changes to my service. I found myself in a world of automated questions that required responses before I could get put through to a real person. It was complicated, confusing and before long I was so frustrated that I just put the phone down and said I’m not so sure I want to upgrade my service anymore. Still not quite ready to give up altogether, I gave it one more shot through their customer services website. Using the online chat provided, I was asked numerous questions before they would even talk to me. Complicated, confusing and frustrating once again, I disconnected myself from the site and thought “that’s it” no upgrade for me!

Now I am not here to name and shame the company in question but they made it far more difficult than it needed to be for me to spend more money with them. This means they will potentially lose out twice, once when they do not get the extra money and then a second time when I look around for another provider, one that doesn’t add unnecessary complications and they lose me as a customer altogether.

More and more I see companies resorting to this type of service and the end users of the world turn away in frustration. It doesn’t have to be this way, does it?

Then I thought, they should all take a page from our Web to Print software solution. It’s easy to use and customers love the user interface. Our support is second to none, and the ease of use is not limited to the user interface. For print providers who are just starting out in web to print, we offer different options for learning how to use the software. There’s our online academy, which is open 24 hours a day, constantly updated as new features are released and open to anyone. Just head over to to take a look, and that is just the start! You can have training onsite, by webinar or even at our UK HQ, plenty of choices and no hoops to jump through!

Support tickets are answered promptly via our support portal, and if you need to talk to a human then you can just give us a call (as a disclaimer if you ring the UK office you will have to chose either Sales or Support but it is only one button press) and speak to real human being. Imagine that, a human!!!

Then using the software has to be easy too, right? Why get to the point where you are stressed before you need to contact your Web to Print solution provider. Take a look at a video that my colleague put together about building and ordering products in our software. No need to stress, it is less than 5 minutes long, which is a lot less time than I spent on the phone to my telephone provider!

When you look for your web to print solution, remember that ease of use for both you and your customers should be one of your top priorities. And in one click,, you will receive a response from a real person, ready to help!