Ten Minute Webstore And Template

May 11th, 2012 - Posted by Jamie Thomson, Managing Director

10

 There is a really funny scene in the excellent film - There’s Something About Mary. In it the character (Ted) by Ben Stiller picks up a hitchhiker and asks him what he does for a living and then the conversation goes something like:

Hitchhiker:

You wouldn’t believe my idea… You ever hear of this thing 8 Minute Abs?

Ted:

The exercise tape? Sure.

Hitchhiker:

Well this is going to blow that right out of the water. 7 Minute Abs.

Ted:

Right, I see where you are going.

Hitchhiker:

Think about it, you walk into the video store and see 8 Minute Abs and sitting right beside it you see 7 Minute Abs, which one are you going to pick?

Ted:

I would go for the 7.

Hitchhiker:

Bingo, and we guarantee just as good a work out as the 8 Minute Abs.

Ted:

How do you do that?

Hitchhiker:

If you are not happy with the first 7 minutes, we are going to send you the extra minute free!

Ted:

That’s good….unless of course someone comes up with 6 Minute Abs. Then you are in trouble.

Hitchhiker:

No, not 6, no one is coming up with that.

 

Have a search on Youtube, I am sure the scene will be on there in full.

 

There is often a lot said for the speed at which a template can be made for a Web to Print solution, it is often a headline marketing piece, but as with everything it only tells part of the story. All systems designed to generate money for your company have to concentrate on other factors such as the time getting a complete webstore online. In fact I would argue that speed comes a long way down a list of important features your solution should offer.

 

Instead of just aiming to generate a template in the fastest time possible (and setting ourselves up to be the hitchhiker), we thought we would have some fun and see what we could do in set amount of time. We might make it a corporate challenge to see who can do the most within the time limit. You can see our first try in the video below, a fully functioning branded webstore with a template, from scratch and in less than 10 mins. (This one was done by one of our technical support team, Phil Leach).

 

 

I know the video is a bit longer than 10 mins but we went to the trouble of ordering the product at the same time. A one product webstore probably doesn't make a business (unless you only have one product to sell!) but just think of how much it is going to help you if you are going after a lot of B2B deals. You could knock up demo sites in a very short time, fully branded to the customer or potential customer you are going to see, with working templates on it. I think we can agree that it can be a very powerful sales tool. 

 

Again speed is only going to important to you if you can't do things in a timely manner, but I think there are more important things, such as ease of use for you and your customers and providing what your customer needs with a flexible set of features at your disposal. You have to think of your Web to Print solution as tool for your customers that you have to use and not a tool for you that your customers have to use (the system that is right will the one that you and your customers want to use).  It is often hard to cut through the hype of a sales pitch but I doubt speed of building products will have anything more than minimal positive impact for your customers.